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Ceylinco Life has announced that in future it will award winners of its popular “Family Savari” promotion with cash prizes in response to the country’s mercurial economic situation, ensuring that policyholders continue to receive the same values corresponding to the prizes they win. .
Now in its 15th year, the Family Savari promotion since the start of the COVID-19 pandemic has rewarded winners with gold in lieu of overseas vacations and local excursions. However, due to currency exchange issues in the country, the company said it hoped to provide the full value of the prizes through cash rewards.
“In the current environment, we believe our Savari family winners would appreciate receiving the full value of their cash prizes,” said Samitha Hemachandra, Ceylinco Life General Manager – Marketing. “From now on, each first prize winner in the bi-monthly draws will receive Rs 1 million in cash, while 75 other winners will receive cash prizes totaling Rs 3 million.”
A total of over 1,000 policyholders will be rewarded when ‘Family Savari 15’ ends in August 2022, with a prize bag worth over Rs 30 million. This includes supermarket vouchers worth an aggregate of Rs 6 million as consolation prizes.
To be eligible to win prizes in the six bi-weekly raffles, all Ceylinco Life customers need to do is maintain their existing policies with the company or maintain a minimum account balance in their retirement plans during the period. promotion. Additional winning chances are given to customers who pay their premiums directly to the company and additional chances are awarded based on how long they have been customers of Ceylinco Life.
Intended to stimulate interest in life insurance, to encourage policyholders to keep their contract active, the ‘Family Savari’ program has so far benefited more than 26,600 people. Grand prize winning families from previous Family Savari promotions have visited Australia, Italy, England, Germany, Switzerland, Japan and France, while other winners have visited China, Dubai and Singapore.
Named the “Most Valuable Life Insurance Brand in Sri Lanka” in 2022 by Brand Finance, Service Brand of the Year in Sri Lanka by the Sri Lanka Institute of Marketing (SLIM) in 2021 and Winner of SLIM Kantar Peoples Award as Most Popular Brand Life Insurance Company in Sri Lanka for the 16th consecutive year, Ceylinco Life has been the country’s leading life insurer for more than half of its 34 years of existence. Other accolades won for 2021 include “Most Popular Service Provider” in the Life Insurance industry in Sri Lanka in 2021 by LMD, “Most Valuable Life Insurance Brand” in Sri Lanka. Sri Lanka by Brand Finance, one of the 10 Most Admired Companies in Sri Lanka Lanka by the International Chamber of Commerce Sri Lanka (ICCSL) in conjunction with the Chartered Institute of Management Accountants (CIMA), and one of the 10 Sri Lanka’s Best Banking, Financial Services and Insurance (BFSI) Workplaces by Great Place to Work.
Ceylinco Life has nearly one million lives covered by active policies and offers innovative life insurance solutions that provide protection while minimizing the goals and ambitions of the company’s policyholders.