Is the UK the biggest holiday scam in the world?

So what’s up? Are we being ripped off by an unscrupulous tourist industry, exploited for our loyalty to our country of origin. According to Patricia Yates, CEO of Visit Britain, there are good reasons why the prices are so high. Businesses are seeing steep increases in the cost of energy, materials and food and staffing shortages are driving up wages, all at a time when any reserves they might have had have been depleted by the pandemic. . In the meantime, government support – including VAT cuts – has just ended. And of course, the cost of real estate has a big impact: if you want to invest in a hotel or a holiday home in Great Britain, you will pay much more than in France or Spain.

Nonetheless, she says, “while you can certainly spend a lot of money in the UK, you can also do Britain on a budget. In August you can book a family glamping holiday to the Welsh Borders for just £500, and in May you can spend a week at a Haven Holiday Park for £400. So there are good deals there. And, she points out, our beaches, our national parks and many of our museums are free.

Despite the high prices, which one? also calculated that UK hotels actually make less money than their rivals in Europe. In 2019, the average income per room was £73.29, slightly less than in Spain (£74.87) and France (£76.89) and much less than in Greece (£87.83 ) and Italy (£88.96). In the pandemic year of 2020, the UK figure fell to £29.17. It is more suggestive, as Who says, “less [of] an industry that inflates prices plus one that makes less money.

So will prices continue to rise and are they affecting bookings? The picture is mixed. Research for the Telegraph by data analysts, AirDNA found average August prices for private rentals in Cornwall, Devon and the Lake District continue to rise – rates this summer are up 19-29% since 2019. But hotel prices may soften. According to booking site kayak.co.uk, average rates for three- and four-star hotels in the UK in August and the first half of September fell by 6% over the same period. At £124 per room, they’re actually slightly cheaper than France (£134) and Spain (£141) – but only for peak weeks.

There are also tentative signs that a drop in bookings could also weigh on prices. Many holiday cottage owners have slashed their rates to try and attract last-minute Easter bookings, and if you’re looking for availability from two of the biggest holiday cottage companies, May Bank’s Holiday Week – which is only a month away now – Cottages.com still had 4,839 unsold cottages (about 25% of its stock) and Sykes, 5,045 – a similar proportion. Many were posting discounts for that week in an effort to attract customers.

AirDNA also says bookings this summer in Cornwall, Devon and the Lake District are down from the same time last year. It looks like Tessa Ross and Lizzie Frainier aren’t the only ones who’ve decided enough is enough and are turning their backs on UK destinations. Quite simply, they feel they can find better value elsewhere.


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