More people are heading to the mountains this summer to cool off

More and more French people are choosing the mountains for their holidays this summer as temperatures soar. This is according to the National Association of Mountain Mayors. UPDATED

The National Association of Mountain Station Mayors, ANMSM, said it expects at least 48% occupancy in August.

The association’s president and mayor of La Plagne, Jean-Luc Boch, told BFMTV: “We should even reach 50% easily.”

Agence Savoie Mt Blanc reported that the occupancy rate was 45% in July.

In June 2021, it was 37%.

Many people headed to mountain resorts in the Alps and Pyrenees during the pandemic travel restrictions and resorts have targeted these groups with some success.

The director of Gites de France in Savoie, Jean-Paul Tournier, says bookings have doubled recently with 85% full and he expects that to be 95% in August.

Morzine, in the Portes du Soleil, is one of the ski resorts to have embraced summer in the mountains in recent years.

“Morzine is having an incredibly good summer season. We have been busy since the end of June with events like the Pass’Portes du Soleil MTB, a Spartan Race, as well as the Tour de France which attracts a large number of visitors,” said Sara Burdon from the Morzine Tourist Office. at PlanetSKI.

“This trend continues into August as families and outdoor enthusiasts seek the cooler temperatures of the mountains – as well as the opportunity to cool off in our lakes and rivers.

Image c/o Morzine-Avoriaz Tourist Office

“We are already at 60% occupancy for the whole summer season, with some weeks close to 80%, and we expect it to increase a little further with last minute bookings in August and September. .

“Mountain resorts offer an incredible vacation option for families, with a huge range of activities from lazing on beaches and lakeside lawns to thrilling pursuits such as canyoning or mountain biking.

“The ski lift system makes it possible to climb the mountains for much less strenuous scenic walks in the heat.”

Image c/o Morzine-Avoriaz Tourist Office

Image c/o Morzine-Avoriaz Tourist Office

Parts of France are again experiencing temperatures above 40C as another heat wave hits the country.

High temperatures on some Mediterranean beaches prompt people to head higher for cooler temperatures.

There are also a few sandy beaches high up in the French Alps if people need a summer beach.

Les2Alpes, France.  Image © PlanetSKI

Les2Alpes, France. Image © PlanetSKI

For an idea of ​​what summer is like in the French mountains, check out this PlanetSKI report from Chamonix in France from a few years ago:

Chamonix in summer

Chamonix in summer. Image © PlanetSKI

Chamonix in summer

Chamonix in summer. Image © PlanetSKI

It’s a similar situation elsewhere in the Alpine regions, with Tyrol in Austria reporting growing interest in summer in the mountains.

Summer in Tyrol.  Image © PlanetSKI

Summer in Tyrol. Image © PlanetSKI

Summer skiing and snowboarding is hardly an option this year as hot temperatures have taken their toll on the glaciers of the Alps.

There is now only one glacier ski resort in the Alps open to the general public, Hintertux in Tyrol.

Zermatt in Switzerland closed its glacier last week.

Related stories:

Hike on the Hahnenkamm.  Image © PlanetSKI

Hike on the Hahnenkamm. Image © PlanetSKI

To find out more about the summer situation in France, see this article in The France connection.

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