Online syndication, key to the success of Mister Saint Paul | Bloodstock News

Scott Burton / Race Post

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Monsieur Saint Paul returns to the winner’s enclosure after winning the Prix la Force

Scott Burton / Race Post

By Tom Peacock

Mister Saint Paul promises to be one of the few contenders for the French Classic outside the grasp of established owners and breeders, having started life as a racer by signing up for a small fee on the auction site’s start-up I Want The Winner.

Colt Dariyan made remarkable progress for Etienne Leenders, the veteran trainer based near Angers best known for his riders, and his son Grégoire, breaking his duck on the fifth attempt at the Prix Isonomy de Listed at Deauville last October.

At Longchamp this month, he showed great forward determination to thwart Andre Fabre-trained Dreamflight in Group 3 Prix la Force, justifying what might previously have been seen as ambitious commitments in the French Guineas and the Derby.

Mister Saint Paul, who was bred by Annie Delarue and is a half-brother to a minor winner, had in fact failed to sell for €10,000 when offered as a yearling at Arqana and is a first triumph of group for his Haras de Bonneval. stallion, whose second production is on track this year.

An alternative platform, whereby the Leenders family could keep him in their yard but could attract a whole host of smaller owners, as well as the 50% owned by Ecurie Bernd and Torsten Raber, seems to have worked perfectly.

Valentin Adam, Development Director of I Want The Winner, said: “Basically, last year I visited Grégoire Leenders, they had a few horses for sale and I told them that the system is practical if you want to sell stocks and get new customers You need people to pay the bills at the end of the month and that’s not always easy.

“He showed me the horse, he was racing at the time, I took pictures and put him on the platform. He was for sale for €25,000, that was the basis of Syndication You could get 50% but if a customer wanted 5, 10, 15, it could have been possible… Anyway, he ran his first race in Nantes and finished third, a nice performance considering the race he made.

“After that we communicated on social media. Obviously Bernd and Torsten Raber, who has been great from the start, worked hard for the horse.

“They contacted us and the trainer to hear from the horse, agreed on the price, made the offer on the platform and that was it.

“We did all the trades and we were lucky that he won a Listed at two in Deauville, that was good, so people realize that you can run these horses through a young rig. .”

Adam, who works in partnership with CEO Christophe German and a few investors, remembers Monsieur Saint Paul well.

He said: “He wasn’t short but he was maybe a bit leggy, not the nicest horse you could find, but still kind. He was a good walker, good eye, a bit light but that’s okay, he can run.

“We just started last year and having a horse like that is great, you don’t get one very often, to be honest, so I think we were lucky! You have to luck in the race but it’s not just that, it’s going around the countryside, making contacts with talented trainers.

“For trainers, it’s practical [to sell for syndication]. They can keep control of the horse, which is important. It is a tool to enable business between actors.”

Scott Burton / Race Post

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Coach Etienne Leenders was emotional after the Group 3 scoreline

Coach Etienne Leenders was emotional after the Group 3 scoreline

Scott Burton / Race Post

Monsieur Saint Paul is not the only horse to be trumpeted for the operation, which began last March on an idea that German got from his friends at Club Elevage, a business that exchanges trotting stallion nominations.

“We were pretty happy with how it went for the first year,” Adam said.

“We sold some fine horses including Moulins Clermont who then won a fine juvenile hurdle for Gary Moore at Sandown. I think he’ll be a good horse because he’s not really a juvenile, he’ll run better when he getting old.

“We sold a horse called The Famous Five for €250,000 and also a sister to Apple’s Jade and Apple’s Shakira as a broodmare, and that’s just the start.

“We are organizing a 24-hour exclusively online auction from Wednesday to Thursday, a few fit horses, a broodmare, and a few other interesting ones.

“One is a brother of [Moore’s smart chaser] Publisher Du Gite, another is a brother of [Lonsdale Cup winner and Melbourne Cup-placed] Max Dynamite, they have just run their first races and are ready to go to another trainer. There’s also a smart 97-rated three-year-old filly who could be one of those going to the States.”

I Want The Winner is no lone wolf in this industry, with several other start-ups competing with established auction houses for online commerce.

See the catalog of the next sale here

Adam is optimistic that there is room for multiple operators in the market.

“We based the development on the digital features,” he said.

“It’s not just a website like a store, it’s tenders, contracts that happen behind the scenes, which was quite difficult to build but it’s very advanced in terms of technology. .

“Our goal is to represent the team in the field, we are often at the races, we go to the farms, a lot of communication.

“You have to get in there, build a reputation, and it depends on what you do and if you do business honestly. I think we’ll get there.”

More to read:

Take a look at our April foal gallery

O’Callaghan and Amo axis see their rivals for 460,000 gns filly Kodiac

Revealed: What Godolphin’s chief talent scout is looking for in break-up sales

Kodiac colt fuels Royal Ascot dreams after 525,000gns transfer from Craven Sale

Cachet, winner of Nell Gwyn Stakes, a great ad for Aclaim and Craven Breeze-Up


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